During the recent #Inschat the discussion surrounded the topic of blogging. Insurance Marketing chat contributor @NicoleYeary shared a great statistic at the end of the chat showing that 14,409 people were reached by #Inschat tweets!
Credit: designzzz.com
The conversation discussed blogging content, SEO, commenting, and more. Check below for the #Inschat round-up where we have grabbed some of the key tweets that contributed to the conversation. Full transcript available at the bottom.
Question #1—What are some good ways to promote your blog?
| @ReyInsurance: | absolutely on your website! twitter is fun too (of course), monthly newsletters, facebook, linkedin #inschat |
| @RitaAtNCLife: | Yes definitely RT @Astonish_Kelly: Q1: URLs & “teaser” messages in Tweets & Fbook Status are an easy way! #inschat |
| @BravuraLeads: | Q1. I try to link to it as much as possible. In my emails, by commenting on other blogs, through SM i.e. Twitter & Linkedin #INSchat |
| @LloydProGrp: | He have all our social media sources linked to our blog or updates. Facebook link, twitter, website, linked in… #inschat |
| @IIABNY: | We use links to our fan page, Twitter account and LinkedIn group at the bottom of all marketing e-mails #inschat |
| @maia_melissa: | Just did the same as of 1/1 @GarryInsurance Q1: links in e-mail signature as well as links on our social networking sites #INSchat #inschat |
Question #2—Do you have a blog commenting strategy?
@doubleicf: Yes! I keep a running list of sites I hit weekly RT @LloydProGrp: Dont forget to bookmark everything and your other friends too! #inschat
@BrownstoneInsur: A2 – No strategy per say. I simply have a few key blogs I regularly read and offer further insight or interaction. #INSchat
@Berrys_Amanda: RT @Astonish_Kelly: Q2: I have a network of other #bloggers that I follow; I always try to comment on their posts ASAP after I post to generate convo #INSchat
@astonish_alicia: Q2: Finding relevant posts and posting a genuine comment and link! #Inschat
@IIABNY: Q2. No formal strategy on commenting, but I find comments are most helpful when they expand a point or introduce a new perspective #inschat
Question #3—Where do you look when you are stuck for content ideas?
@GarryInsurance: Q3: I try to use experiences like a few weeks ago I put my car in the ditch & used Roadside Assistance – So I blogged about it! #INSchat
@kellydavis226: Q3: my google reader – I subscribe to relevant blogs and there’s always new stuff to read, all in one place. Great inspiration! #INSchat
@maia_melissa: Q3: I rummage thru the search engine terms that brought people to the blog to begin with. #inschat
@iWebHound: Q3 – Take notes if you exhibit at tradeshows. We did a blog post about FAQ we heard. Seemed to get a lot of curious people clicking #INSchat
@AskTim: @maia_melissa @ReyInsurance I just did a blog post this morning based on a client question. #inschat
Question #4—What is the best way to optimize a blog post?
@PRnick: A4L: Write posts with SEO keywords, use keyword as links to relevant pages, SEO plugin, intriguing titles (w/ keywords of course) #inschat
@GarryInsurance: Q4: Using the same back link terms from post to post to keep it consistent #INSchat
@Astonish_Kelly: Q4 I try to optimize all images too! putting keywords in the ALT text & captions of photos in your post is an easy way to start! #INSchat
@ReyInsurance: hyperlink content to other sites? RT @InsuranceMHQ: Q4: What are the best ways to optimize a blog post? #seo #inschat
Question #5—Lets share blog links for networking!
@InsuranceMHQ: http://insurancemarketinghq.com / http://www.theinsuranceblogger.com(Coming soon!)
@iWebhound: http://iwebhound.wordpress.com/
@Bravuraleads: http://www.bravuraleads.com/news
@RitaatNCLife: http://blog.nclife.com/
@ReyInsurance: http://www.equifax.com/blog/insurance/en_ff
@Maia_melissa: http://massagent.wordpress.com
@Berrys_Amanda: http://www.mainsurancejuice.com
@Lloydprogroup: www.atlantainsurancetips.com / http://www.lloydprogroup.com/blog/
@KellyDavis226: http://blog.blisspr.com/
@GarryInsurance: http://garryinsurancenterblog.com/
@NicoleYeary: http://nicoleyeary.com / http://aelloluxe.com
@FCSBulletins: http://www.propertycasualty360.com
@JimKinmartin: http://jimkinmartin.com
@AskTim: http://insurancegeek.typepad.com.
@BrownstoneInsur: www.brownstoneinsurance.com/blog
@Carrie_AGINS: http://www.insurancegoddess.com/
Thank you to everyone who participated. If you were part of #Inschat and we forgot to add your blog just let us know! The next insurance marketing chat will take place next month; time and topic to be determined.
View the entire #Inschat transcript here.
